Coming from a world of creatives, there's always someone who has the same idea as yours. Execution is what sets you apart.
Netizens are making such a big deal out of this. It is within DOTs right to let go of Mccann Ericson. They expected a campaign that will not be thrown back at their faces. Is it the right decision? We will find out in the next campaign.
This may be a good time to put their efforts on building a foundation for sustainable and ethical tourism. Set marketing aside for the meantime and focus on regulation, education of locals, infrastructure and programs.
Pcssd Dot Department of Tourism - Philippines, #DOT#DepartmentOfTourism prepare them for the influx of carbon footprint and garbage. Teach them how to regulate foot traffic, preach the advantages of proper pricing, training and responsible tourism measures. And just because you have a zip line doesn't mean you are an ecotourism site.
The country has been bragging how great it is to have more fun in the Philippines...yet we sell ourselves short. I am looking forward to what the DOT will do after going through a tough learning curve the past month.
Deep Blue: by Karl F. Castro
World Oceans Day: Our Oceans Our Future
Everyday we are bombarded by images of human affairs: wars and politics, showbiz and scandals, travel and lifestyle aspirations. In this exhibit, award-winning photographers Danny Ocampo and Anna Varona shift our focus to the dynamics of a larger and often unseen world: the sea.
Nearly two-thirds of the planet’s surface is covered by water, and two-thirds of our oxygen comes from the sea. In most of the images we see, however, the all-important sea usually serves as a mere background to our wars and migrations, a backdrop for our Instagram posts. In both national and personal imagery, we rarely go beneath its surface.
Yet this vast, blue landscape is not separate from humanity’s most pressing concerns. Indeed, the plight of the ocean is the ultimate plight of the world: climate change, which spells a gradual but impending death for our blue planet. Coastlines, ecosystems, and weather patterns are in danger, and with them, all species, fish and humans alike.
Ocampo and Varona have spent the past year photographing the most precious—and most endangered—marine landscapes in the Philippines. They give us a glimpse into this underwater world, one that, beneath its mantle of extravagant forms, colors, and textures, is fighting a battle for survival.
The visual composition of their photographs engage the rule of thirds, i.e., the idea of scale: sometimes small elements are massed together to form more dominant units, sometimes the focus is not on the larger element, but on the smaller ones.
The human presence is barely visible in the photographs, rendered only as a few solitary shadows in the background. Paradoxically, however, what we see is made possible by human interaction—the photographs you are looking at now in particular, and the ocean’s fragile state of affairs in general.
In this push and pull of large versus small, visible versus invisible, Ocampo and Varona show us the two-thirds of the planet that we rarely see but nonetheless rule over, vulnerable to our politics and behaviors, to our care or the lack of it. Together, they show us what we have, and what we are in danger of losing.
Everything is beautiful, everything is on the brink.
Danny Ocampo Gallery
Apo Island is a 74-hectare volcanic island located in the Southeast area of Negros Oriental. The story of conservation on the island started when the Silliman University started a pilot project to protect the damaged corals from years of destructive fishing on Apo Island and nearby Sumilon Island in Cebu in 1982. This project, supported by the community later on became one of the success stories of community-based marine conservation in the Philippines. Apo Island can be called the marine protected area (MPA) that launched a thousand more MPAs since community representatives and government officials (from here and abroad) came to the island to learn about marine conservation and has inspired many people to pursue projects to protect fisheries and coral reefs in their respective localities.
In September 2016, a 1million-hectare of MPA was declared by the Municipal Government of Cagayancillo through a municipal ordinance covering its entire municipal waters and surrounding open sea. This is aimed at taking responsibility to manage the area not only for marine biodiversity conservation but also for food security, and sustainable livelihood such as fisheries and ecotourism development. This declaration was inspired by the successful management of Tubbataha Reefs Natural Park (TRNP) which is under the political jurisdiction of Cagayancillo, but under the management of the Tubbataha PAMB and the Tubbataha Management Office, by virtue of Republic Act 10067. The natural features of Tubbataha and its effective management make it an acclaimed marine protected area. Tubbataha is also a World Heritage Site, an ASEAN Heritage Park, a Ramsar Site, and one of the world’s best dive sites.
In the Philippines, TRNP remains to be the largest no-take MPA at 97,030 hectares. For Cagayancillo fishers, it meant losing access to fishery resources in these vast reefs. Cagayancillo is a 6th class archipelagic municipality of about 26,400 hectares of land in the middle of the Sulu Sea with about 7,000 people. The sea is their bloodline. Beginning 2004, small patches of MPAs with a total area of about 500 hectares were established in Cagayancillo. Tubbataha showed them and the world a proof of concept that protecting the reefs equates to increased productivity and better income.
Anna Varona, who is a responsible tourism advocate and a marine warrior on top of being a professional photographer.